POSITION SUMMARY
The Director of Marketing will serve as a key leader and be responsible for developing, implementing, and leading a comprehensive marketing strategy that drives brand awareness, customer acquisition (B2B), and revenue growth within targeted geographies. This is a strategic and hands-on leadership role that requires a balance of creative thinking, analytical rigor, and executional excellence.
Reporting directly to the COO, this leadership position is responsible for increasing lead generation, improving conversion rates, optimizing cost-per-lead, expanding marketing channels, and collaborating closely with the sales team. This role also involves managing and mentoring at least one team member and fostering a collaborative culture within the marketing department.
RESPONSIBILITIES
Marketing Strategy & Leadership:
Lead Generation & Conversion:
HubSpot: CRM and Marketing Automation:
Marketing Channel Optimization:
Team Leadership:
Brand Management:
Strategic Initiatives:
EDUCATION, EXPERIENCE, ATTRIBUTES & SKILLS
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