Job Description

Position Summary

The Patient Marketing Manager leads the development and execution of the patient-centric omnichannel marketing plan for Recor Medical. Goal is to engage patients through marketing initiatives to drive awareness and interest of the uRDN therapy. This role requires strong cross-functional collaboration with Market Development, Marketing Communications, Market Access, the field commercial team as well as Legal and Regulatory. This role reports to the Director of Marketing.

Responsibilities and Duties:

• Plan and execute the patient-centric marketing strategy to drive patient engagement across all channels.
• Design and develop patient education programs and support materials to enhance patient awareness and knowledge of uRDN therapy in treatment of hypertension.
• Create compelling patient-centric content for various channels, including websites, social media, email campaigns, and patient portals.
• Build patient engagement programs including live or digital events and communities
• Build relationships with patient advocacy groups and identify partnership/sponsorship opportunities
• Work closely with Marketing Communication to design and implement direct-to-patient marketing initiatives including digital campaigns
• Conduct market research to maintain thorough understanding of patient needs and preferences and leverage insight to inform marketing plan
• Close collaboration with cross-functional teams to gain alignment and approval on patient-targeted marketing initiatives

Requirements:

• Bachelor’s degree required; MBA or equivalent advanced degree preferred
• Previous marketing experience required.
• 5+ years of experience in patient-centric marketing in the life sciences or healthcare space, including brand positioning, omnichannel strategy, campaign management and digital marketing experience
• Proficient in marketing fundamentals
• Enjoy interaction with patients and believe in patient engagement to further Recor’s mission
• Excellent program management and execution skills
• Ability to work with cross-functional team collaboratively
• Ability to manage and lead various external stakeholders, including agencies and production vendors
• Self-motivated and proactive with a positive attitude
• Strong interpersonal and problem-solving skills
• Excellent communication (oral, written, and presentation) and interpersonal skills.
• Expect to travel up to 20% of the time

Salary Range: $121,333 - $148,333 (Annual Base Salary) + Annual Bonus + Incentive Plan

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