Digital Marketing Manager Job at The Athlete's Foot, Atlanta, GA

UXdiOFZRMzJTZmhtQ2FhVU81S1RCL21EdXc9PQ==
  • The Athlete's Foot
  • Atlanta, GA

Job Description

Overview

We are looking for a mid-level Digital Marketing Manager who will be responsible for developing and implementing effective digital marketing strategies to promote our brand, products, and services. Responsible for leading and executing digital marketing strategies across multiple channels, while supporting global initiatives to enhance brand presence, engagement, and performance in diverse markets. The ideal candidate has direct experience and a proven track record of driving growth through comprehensive and data-driven marketing campaigns.

Responsibilities

Strategic & Brand:

Develop and execute innovative digital marketing strategies to drive The Athlete’s Foot USA brand awareness/consistency, online revenue, customer acquisition, and retention. Collaborate with cross-functional teams to align digital marketing efforts with overall business goals.

Channel Management:

Utilize a variety of digital marketing channels, including but not limited to SEO, SEM, PPC, email/SMS, social media, and display advertising. Manage and optimize campaigns across all channels concurrently to maximize reach and impact.

Content Development:

Develop and maintain a content editorial calendar in-line with marketing strategy and own the content distribution across various channels. Create and implement content distribution plans to reach and engage the target audience with optimizing landing pages and user funnels.

Data Analytics:

Utilize data-driven insights to identify opportunities, track performance, and optimize campaigns for maximum ROI. Own and present/report on key performance metrics (KPIs) and provide actionable recommendations for improvement.

Collaboration and Leadership:

Collaborate with internal and external teams to ensure consistent messaging and branding across all digital channels. Proactive understanding of industry trends, emerging technologies, and best practices to continuously improve digital marketing efforts. Manage social media coordinator to ensure KPIs are being met.

Budget Management:

Manage the digital marketing budget effectively, ensuring optimal allocation of resources for maximum impact.

Job Tags

Similar Jobs

CaroTrans

Customer Service Representative Job at CaroTrans

 ...email. Assist customers with booking shipments, tracking freight, and resolving inquiries. Coordinate with internal teams and overseas partners to ensure smooth cargo movement. Process and manage shipping documentation, including Bill of Lading, arrival notices,... 

Endure Technology Solutions

Senior Embedded Software Engineer (Relocation provided) Job at Endure Technology Solutions

Job Title: Senior Embedded Software Engineer Location: US-DE-New Castle Permanent Full Time hire Hybrid (3 days a week onsite in New Castle DE) - Relocation provided Responsibilities: The Senior Embedded Software Engineer will support projects across the...

Educated Solutions Corp

B2B Field Marketing Manager Job at Educated Solutions Corp

 ...marketing campaigns that engage senior decision-makers and accelerate sales pipeline growth. Youll collaborate closely with Sales and...  ...Qualifications Bachelors Degree and 2+ years experience in B2B sales/field marketing for an enterprise organization. ... 

Compass Group USA

Director of Dining Services Job at Compass Group USA

 ...HIRING NOW!! Director of Dining Services - Northeastern University with Compass-USA The Director of Dining Services is an exciting opportunity for an energetic, entrepreneurial manager. This key leadership position is directly responsible for the successful operation... 

Schaeffer Mfg. Company

Independent Contractor Job at Schaeffer Mfg. Company

Schaeffer Manufacturing Company is looking for Independent Sales Representatives! Job Description & Responsibilities Sell premium lubricants and fuel additives to owner-operator end users that provide a return on investment in their business. Typical customers ...