As a Paid Social Media Specialist specializing in Direct-to-Consumer (DTC) sales, you'll spearhead the execution of paid social strategies across various platforms, ensuring optimal campaign performance and driving new customer acquisition. This role demands proficiency in campaign planning, launch, optimization, and detailed reporting, with a keen focus on achieving specific Return on Advertising Spend (ROAS) targets. Collaboration with cross-functional teams, including creative and digital, is essential to deliver compelling, audience-relevant content. Reporting to the Global Digital Marketing Manager, you'll leverage your expertise to segment target audiences, strategize campaigns, and analyze performance metrics, contributing to the growth and success of Hyperice's direct markets worldwide.
Campaign Strategy and Execution
Audience Segmentation and Persona Development
Testing and Optimization
Reporting and Analytics
Campaign Monitoring and Scaling
Qualifications
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