Job Description

Position Title: Project Manager & Marketing Associate

Location: San Diego, CA

Job Type: Part-Time

Reports To: CEO

QUALIFICATIONS

Bachelor’s degree in Marketing, Business, Communications, or a related field.

2+ years of experience in a marketing role.

Strong understanding of marketing principles and digital marketing strategies.

Project management proficiency; Can self-manage projects and deliverables, meeting all deadlines to ensure agency operates smoothly and client goals are hit

Real Estate Development Experience Preferred

KEY RESPONSIBILITIES

Marketing Strategy Support & Implementation 

Conduct research to inform strategic planning.

Execution of marketing projects to support client goals,

Collaborate with clients to understand their business goals and objectives, ensuring alignment with marketing initiatives.

Manage the tech stack, frameworks and tools that enable clients to effectively execute their marketing strategies (Zapier, CRMs, email client connectivity, etc.)

Create and maintain project timelines, ensuring all marketing activities are completed on schedule.

Monitor and analyze the performance of marketing initiatives, providing insights and recommendations for optimization.

Design & Copy Content Creation

Produce engaging marketing materials, including blogs, social media posts, newsletters, or promotional content.

Focus on copywriting, understands effective conversion copywriting, storytelling, voice, tone, grammar, formatting, proofing and sales.

Develop Email Marketing newsletters and automation campaigns to achieve client goals 

Coordinate with graphic designers, copywriters, web developers and other team members as needed to ensure cohesive branding and messaging across all platforms.

Client Communication and Relationship Management

Serve as a point of contact for clients, maintaining clear and effective communication throughout project lifecycles.

Ensure coordination & delivery of deliverables for approvals and review based on client’s scope to ensure projects are presented at high quality, on time, within budget and to the absolute delight of the client

Project Management

Campaign Execution & Oversight – Manage end-to-end project delivery for brand campaigns, ensuring deadlines, budgets, and quality standards are met.

Client & Stakeholder Communication – Serve as the main point of contact for clients, aligning expectations and providing regular updates.

Team Coordination & Resource Management – Lead cross-functional teams, including designers, copywriters, and digital strategists, to execute premium marketing initiatives. **DESIGN EXPERIENCE FAVORED**

Quality Control & Brand Alignment – Ensure all deliverables reflect the exclusivity, sophistication, and precision expected in luxury branding.

Website Maintenance and Updates

Oversee light maintenance of client websites on SquareSpace, ensuring content is up-to-date and aligns with marketing strategies.

Implement updates to no-code websites to improve design, functionality, and SEO optimization to enhance user experience and drive traffic.

Coordinate with web developers and designers to troubleshoot technical issues and implement new features as needed.

Miscellaneous

YouTube page optimization through SEO rich copywriting

Light graphic design on Canva to support client goals

Stay current with industry trends, emerging technologies, and best practices in marketing.

ABOUT AFMKTG

AFMKTG is a boutique marketing agency serving brands that play in the luxury space. With the marketing landscape changing more rapidly than ever, AFMKTG allows business owners to focus on what they do best while we do what we do best- create systems, strategies and stories that will drive sales and positively impact their bottom line. Based out of San Diego, CA, AFMKTG serves clients worldwide.

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